IA.A WORK IN PROGRESS. ALWAYS.
ISHIKA AGRAWALBUSINESS GENERALIST / BRAND & GROWTH
Midge Maisel — “I want a big life.”
Midge MaiselThe Marvelous Mrs. Maisel“I want a big life.”
Fleabag
FleabagFleabag
Rory Gilmore
Rory GilmoreGilmore Girls
Elle Woods — “Most importantly, you must always have faith in yourself.”
Elle WoodsLegally Blonde“Most importantly, you must always have faith in yourself.”
Midge Maisel
Midge MaiselThe Marvelous Mrs. Maisel
A LITTLE LITERATURE. A LOT OF BUILDING.

Ishika
Agrawal.

Someone you can
build with.

I connect the dots between people, products, and possibilities. Then I get to work.

Explore my work
LANGUAGES → PEOPLE → BRANDS → BUSINESSESThe résumé
01 / THE PERSON

Not a straight line.
A connecting thread.

Literature taught me to read between the lines.
Language taught me to understand people.
Building taught me to do something with both.

I started in Spanish-speaking travel markets, moved into classrooms, and then into the wonderfully messy world of building businesses. Today, I work where brand, growth, product and people meet.

I’m drawn to the early chapters: the first customers, the first community, the thing that doesn’t exist yet. Part strategist, part doer. Very much a person.

EDTECH / TRAVEL TECH / SAAS / BUSINESS
THE NUMBERS HAVE A STORY, TOO.
23K

followers in 2 months

Nazarana by Goodnest
200+

B2B partners · zero CAC

MagickWorld
350+

hoteliers connected in 2 months

My Travaly
4.5 hrs

saved per email campaign

My Travaly
02 / THE BUILDING CHAPTERS2022 — PRESENT

The work.
And what it moved.

Different industries. Different hats.
The same instinct to make things happen.

AUG 2026 — PRESENTTravel SaaSONGOING

My Travaly

Brand & Growth

Helping a travel SaaS product find its first customers—and building the systems to keep growing.

JUN 2026 — PRESENTDelhi · Luxury giftingONGOING

Nazarana by Goodnest

Co-Founder & Brand Lead

A business built with my mother. A fragmented wedding industry. A gap worth making something for.

SEP 2025 — MAY 2026Remote · Travel tech

MagickWorld

Brand & Growth Strategist

Ground zero, many hats, and organic growth. Building alongside an ex-McKinsey founder in a pre-revenue startup.

AUG — SEP 2025Remote · EdTech

Evallo Digital Products

PR & Communications

At the junction of product development and market launch: turning a new product into a conversation.

NOV 2024 — MAR 2025Gurugram · EdTech

BriBooks

Brand & Marketing Manager

One founder’s office. Two products going to market. A lot of stories to tell.

AUG — NOV 2024Delhi · Family-owned business

Goodnest

MSME Growth

The first building chapter: taking a family-owned interior design and mattress business into new territory.

JUN 2023 — JUL 2024IB & Cambridge curricula

Excelsior American School

Spanish Educator

Teaching across cultures, making language come alive, and learning how to connect with very different people.

JAN — APR 2023K12 Group of Schools · Online

21K Schools

Spanish Educator

Spanish lessons for 30+ primary school children—and a consumer-level view of EdTech.

AUG — DEC 2022Travel · Spanish-speaking markets

PCM Worldwide

Sales & Customer Service

Where language met business: customers, travel, and a firsthand look at what makes people choose.

A CHAPTER CLOSE TO HOME

Built with my mother.
Growing on its own terms.

Nazarana by Goodnest began with a gap in the wedding industry—and two people who wanted to build something better.

23KFOLLOWERS IN 2 MONTHS
Month 2BREAK-EVEN
Michael Scott: some days I am just on fire.
Some results deserve a small victory lap.
03 / STILL A STUDENT

Curiosity,
with credentials.

2018 — 2021

English Literature

University of Delhi

2021 — 2022

Spanish B1

Instituto Hispania

AUG 2025 — JAN 2026

Data Analytics

IIT Guwahati

FEB — JUL 2026

Digital Marketing

Skillcircle

04 / THE WORKBENCH

Tried. Tested.
Put to work.

Strategy is good.
Knowing your way around the tools is better.

01

Workflow & collaboration

Trello · Figma · Jam.dev · Snov.io · Lusha · Seamless · Notion · Mailchimp · Odoo · Claude .md files

02

Product & automation

Python · SQL · AppScript · Customer.io · Twilio · Excel · PRD writing · User journey mapping

03

Social & content

Hootsuite · Tally.so · Meta Business Suite · Tag Manager · Pixel · GA4 · Canva · Veo

04

Organic growth

On-page, off-page & technical SEO · Google Trends · Keyword Planner · Copywriting frameworks

THE NEXT CHAPTER

Something worth building?
Let’s talk.

LinkedIn +91 97736 52679 Download résumé
Miranda Priestly: That’s all.
Well, until the next chapter.