Ishika Agrawal 
Business Generalist 
+91 97736 52679 | ishikaagrawal0220@gmail.com | linkedin.com/in/ishikaagrawal27 

Languages & Comms 

PCM Worldwide - 
5 months august to december 2022
Handled sales and customer service at an offline travel agency serving Spanish-speaking markets
Operated Amadeus GDS and built firsthand understanding of Latin American and Spanish consumer behaviour in travel

21K Schools (K12 Group of Schools) - 4 months january to april 2023
Taught Spanish to 30+ primary school kids from India and the Middle East in an online environment
Understood the K-12 ecosystem and EdTech industry from the inside at consumer level

Excelsior American School - 1 year June 2023 to July 2024
Taught senior secondary students of various ethnicities across IB and Cambridge curricula
Led cultural immersion events across the language department
Ensured distinction for every student appearing for the board
___________________________________________________

Startups and Gig work

MSME Growth — Goodnest
 Aug 2024 — Nov 2024 | Delhi | Family-Owned Business
Worked within a family-owned interior design and mattress business to build something from scratch
Together built an ecosystem of supply and logistics that didn't exist before
Set up the website and created offline distribution through marketing

Brand & Marketing Manager — BriBooks
 Nov 2024 — Mar 2025 | Gurugram | EdTech
Joined the founder's office to bring two products to market simultaneously
BriBooks Spanish — worked with the product team to enter European and Latin American markets; supported market research and GTM execution
The BriBooks Times — co-launched a kids' newspaper leveraging an existing pan-India school distribution network
Interviewed child authors in a podcast format to build content and community around the brand
Managed omnichannel social media posting and UGC engagement

PR & Communications — Evallo Digital Products
 Aug 2025 — Sep 2025 | Remote | EdTech
Joined at the exact junction of product development and market launch
Facilitated PR and communications through university outreach and live product demos
Set up Email and WhatsApp campaign workflows and automation sequences
Delivered copywriting across brand assets for launch

Brand & Growth Strategist — MagickWorld
 Sep 2025 — May 2026 | Remote | Travel Tech
A pre-revenue travel tech startup built by an Ex-McKinsey founder — entered at ground zero and operated across functions
Grew brand LinkedIn from zero to 2K followers through organic content strategy
Built pan-India B2B community of 200+ partners within 2 quarters at zero CAC
Secured EquipHotel Paris hospitality showcase collaboration at zero cost
Landed international podcast collaboration with an American podcaster through cold outreach and LinkedIn networking
Built organic marketing strategy spanning SEO, AEO, and GEO — achieving 90+ RankMath score across all pillar pages
Set up CRM systems and communication processes for a founding intern team
Managed the product on WordPress alongside the core product team

Co-Founder & Brand Lead — Nazarana by Goodnest
 Jun 2026 — Present | Delhi | Luxury Gifting
Co-founded a luxury gift packaging business with my mother
Identified fragmentation and lack of structure in the wedding industry — and built the business around that gap
Scaled to 23K followers through a single-channel content strategy within 2 months of launch
Achieved break-even by Month 2
Now expanding distribution across additional social media and communication channels

Brand & Growth — My Travaly
 Aug 2026 — Present | Travel SaaS
Helped lift a new SaaS travel product off the ground from zero
Connected with 350+ hoteliers in 2 months — achieving a 10% subscription conversion rate
Mobilised hoteliers into a community for sustained engagement and trust building
Built a zero-cost email campaign automation tool using Google Sheets and AppScript — saving 4.5 hours per campaign across a lean 7-person team
Created brand assets and sales collateral for the outbound sales team
Facilitated OTA expansion — global and domestic — onboarding 70+ hoteliers onto the platform
___________________________________________________
Education & Learning
English Literature from University of Delhi-  2018-2021
Spanish B1 from Instituto Hispania- 2021 -2022
Data Analytics by IIT Guwahati - August 2025 to January 2026
Digital Marketing from Skillcircle - February to July 2026
___________________________________________________
Tried & Tested Tools 
Workflow & Collaboration
 Trello, Figma, Jam.dev, Snov.io, Lusha, Seamless, Notion, Mailchimp, Odoo, Claude .md files
Product & Automation
 Python, SQL, AppScript, Customer.io, Twilio, Excel, PRD Writing, User Journey Mapping
Social & Content
 Hootsuite, Tally.so, Meta Business Suite, Tag Manager, Pixel, GA4, Canva, Veo
Organic Growth
 On-Page SEO, Off-Page SEO, Technical SEO, Google Trends, Keyword Planner, Copywriting Frameworks
Domain Expertise: EdTech | Travel Tech | SaaS | Business